PATHMARK, KING KULLEN FIGHT BACK AT A&P ADS

MONTVALE, N.J. -- Pathmark Stores and King Kullen are aggressively fighting back at compare-and-save promotions that A&P here and its Central Islip, N.Y.-based Waldbaum's division are running."Attention Food Shoppers! It's About Time Stores Like A&P and Waldbaum's Stopped Insulting Your Intelligence With So-Called Comparison Ads," the heading of a full-page ad by Pathmark, Woodbridge, N.J., read.As

MONTVALE, N.J. -- Pathmark Stores and King Kullen are aggressively fighting back at compare-and-save promotions that A&P here and its Central Islip, N.Y.-based Waldbaum's division are running.

"Attention Food Shoppers! It's About Time Stores Like A&P and Waldbaum's Stopped Insulting Your Intelligence With So-Called Comparison Ads," the heading of a full-page ad by Pathmark, Woodbridge, N.J., read.

As reported, A&P's new campaign, featured in the chain's circulars a

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