PATHMARK LAUNCHES CAMPAIGN TO REGAIN LOW-PRICE POSITION

WOODBRIDGE, N.J. -- Pathmark Stores here has instituted a new "Pathmark Smart Price" campaign that has cut prices on more than 5,000 items throughout the store, including many Center Store grocery and frozen-food products.The new Smart Price campaign is running in addition to Pathmark's existing Big Deals club packs, Deep Cut Prices extended-period low prices, and clipless Smart Coupons, which are

WOODBRIDGE, N.J. -- Pathmark Stores here has instituted a new "Pathmark Smart Price" campaign that has cut prices on more than 5,000 items throughout the store, including many Center Store grocery and frozen-food products.

The new Smart Price campaign is running in addition to Pathmark's existing Big Deals club packs, Deep Cut Prices extended-period low prices, and clipless Smart Coupons, which are offered instead of a frequent-shopper card.

Officials at Pathmark declined to c

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