PATHMARK TO PILOT POS OFFER SYSTEM

CARTERET, N.J. -- Next month Pathmark Stores here plans to launch a multi-store pilot of a new electronic offer management system capable of applying multiple electronic promotions to a single item at the checkout.Pathmark also expects the system, called Retail Media Management, from POSnet, Rolling Meadows, Ill., to help deter Internet coupon fraud, said Trish Cucinelli, the chain's loyalty marketing

CARTERET, N.J. -- Next month Pathmark Stores here plans to launch a multi-store pilot of a new electronic offer management system capable of applying multiple electronic promotions to a single item at the checkout.

Pathmark also expects the system, called Retail Media Management, from POSnet, Rolling Meadows, Ill., to help deter Internet coupon fraud, said Trish Cucinelli, the chain's loyalty marketing manager. Pathmark is the first user of the system.

In an interview last wee

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