PATHMARK'S FOOD STORES TO TRY BEAUTY MAGAZINE

WOODBRIDGE, N.J. -- To boost its beauty care sales and image, Pathmark Stores here will begin merchandising a customized beauty magazine in its supermarkets this summer.The magazine, Beauty Handbook, published by Compendium Systems, Greenwich, Conn., is similar to other beauty magazines, but it features a retailer's logo on its cover and an assortment of retailer-specific coupons inside. Pathmark's

WOODBRIDGE, N.J. -- To boost its beauty care sales and image, Pathmark Stores here will begin merchandising a customized beauty magazine in its supermarkets this summer.

The magazine, Beauty Handbook, published by Compendium Systems, Greenwich, Conn., is similar to other beauty magazines, but it features a retailer's logo on its cover and an assortment of retailer-specific coupons inside. Pathmark's drug stores already merchandise the magazine, but its food stores will begin testing t

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