PAW PAW INCREASES PURCHASES VIA CALLS

PAW PAW, Mich. -- One-store operator Paw Paw Shopping Center here has completed two tests of a new automated telephone marketing system that has so far elicited double-digit responses to an offer for free staple products while boosting basket sizes.The system, provided by BasketBooster, New York, generated a greater than 10% response to an initial 400-household phone campaign tried in March and a

PAW PAW, Mich. -- One-store operator Paw Paw Shopping Center here has completed two tests of a new automated telephone marketing system that has so far elicited double-digit responses to an offer for free staple products while boosting basket sizes.

The system, provided by BasketBooster, New York, generated a greater than 10% response to an initial 400-household phone campaign tried in March and a 12% response to a 600-household effort launched in April, according to Marvin Imus, pres

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