PAY LESS, RED GOLD BUILD BRIDGE IN MADISON COUNTY

ANDERSON, Ind. -- In what could have been dubbed "The Attack of the Killer Tomato Displays," Pay Less Supermarkets here made a killing promoting a locally produced brand of tomato products.The eight-unit independent teamed up with Red Gold, Elwood, Ind., for a massive four-week promotion on Red Gold canned tomato products, ketchup, seafood sauce, tomato juice and salsa through which Pay Less moved

ANDERSON, Ind. -- In what could have been dubbed "The Attack of the Killer Tomato Displays," Pay Less Supermarkets here made a killing promoting a locally produced brand of tomato products.

The eight-unit independent teamed up with Red Gold, Elwood, Ind., for a massive four-week promotion on Red Gold canned tomato products, ketchup, seafood sauce, tomato juice and salsa through which Pay Less moved 9,000 cases of products.

"The first week our sales were probably nine times wha

Register to view the full article

test - Advanced Registered User

Already a member? .