PAYOFF SEEN IN CUSTOMIZING PROMOTIONS

CHICAGO -- Customizing promotions to specific retail accounts can pay off for manufacturers.rketing agency, demonstrated in a presentation at a conference here. It was sponsored by The Marketing Institute, a division of the Institute for International Research, New York. For example, one of MGR's health and beauty care clients, SmithKline Beecham Corp., Pittsburgh, wanted to gain support for a multiple-brand

CHICAGO -- Customizing promotions to specific retail accounts can pay off for manufacturers.

Register to view the full article