PBH LAUNCHES 'COLOR' CAMPAIGN

WILMINGTON, Del. -- A new program from The Produce for Better Health Foundation here has retailers excited about urging consumers to eat a colorful variety of vegetables and fruit, including canned, frozen and dried products in Center Store.Called 5 A Day The Color Way, the new three-year, $4.5 million campaign provides in-store signage in English and Spanish reminding shoppers to "Eat Your Colors

WILMINGTON, Del. -- A new program from The Produce for Better Health Foundation here has retailers excited about urging consumers to eat a colorful variety of vegetables and fruit, including canned, frozen and dried products in Center Store.

Called 5 A Day The Color Way, the new three-year, $4.5 million campaign provides in-store signage in English and Spanish reminding shoppers to "Eat Your Colors Every Day." Static clings are available for freezer doors; shelf-talkers and flag tags

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