PBH: PRODUCE PROMOTIONS CAN EASE PRICE CONCERNS

WILMINGTON, Del. -- With research suggesting that the price of produce deters shoppers from buying more of it, retailers should offer coupons and conduct other promotions to boost consumption and sales, according to experts from the Produce for Better Health Foundation.For example, publicizing health and nutrition could help offset price concerns among consumers, PBH officials pointed out in a Web

WILMINGTON, Del. -- With research suggesting that the price of produce deters shoppers from buying more of it, retailers should offer coupons and conduct other promotions to boost consumption and sales, according to experts from the Produce for Better Health Foundation.

For example, publicizing health and nutrition could help offset price concerns among consumers, PBH officials pointed out in a Web seminar last month. Kathy Hoy, nutrition research manager for PBH, and Bryant Wynes, th

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