PEAPOD GETS SHOPPER DATA BY TEAMING WITH AHOLD

OAK BROOK, Ill. (FNS) -- Ahold's controlling stake in Peapod will give the on-line grocer not only volume discounts in its purchasing power, but the basis to develop more powerful individual shopping data, said Thomas L. Parkinson, Peapod's senior vice president and chief technology officer.Data will be key as Peapod and Ahold expand through the East Coast, said Parkinson, who founded the firm with

OAK BROOK, Ill. (FNS) -- Ahold's controlling stake in Peapod will give the on-line grocer not only volume discounts in its purchasing power, but the basis to develop more powerful individual shopping data, said Thomas L. Parkinson, Peapod's senior vice president and chief technology officer.

Data will be key as Peapod and Ahold expand through the East Coast, said Parkinson, who founded the firm with his brother, Andrew, in 1989. In remarks at a dinner meeting of the Merchandising Exec

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