PEAPOD HOPES TO SPROUT AGAIN

CHICAGO -- If reports of Peapod's death were greatly exaggerated, the cliched headlines detailing its struggles were even more so."I read every bad pun you could think of," Andrew Parkinson, Peapod's chairman and chief executive officer, told SN recently. "Every day it was 'Peapod gets shelled' or 'Peapod snaps' or something."Parkinson was speaking of a month-long stretch this spring during which

CHICAGO -- If reports of Peapod's death were greatly exaggerated, the cliched headlines detailing its struggles were even more so.

"I read every bad pun you could think of," Andrew Parkinson, Peapod's chairman and chief executive officer, told SN recently. "Every day it was 'Peapod gets shelled' or 'Peapod snaps' or something."

Parkinson was speaking of a month-long stretch this spring during which his company lost its CEO, $120 million in financing and half its stock value in

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