PEAR-RIPENING PROGRAM EXPANDS TO 10 SUPERMARKET CHAINS

SACRAMENTO, Calif. -- The California Pear Advisory Board has moved its program to improve in-store pear ripening into 10 chains in 18 markets this summer.ee chains, which increased pear sales by 50%, according to the commodity board here.For this year's program, representatives of the CPAB are educating personnel at the distribution, corporate and store levels about proper ripening techniques, according

SACRAMENTO, Calif. -- The California Pear Advisory Board has moved its program to improve in-store pear ripening into 10 chains in 18 markets this summer.

ee chains, which increased pear sales by 50%, according to the commodity board here.

For this year's program, representatives of the CPAB are educating personnel at the distribution, corporate and store levels about proper ripening techniques, according to Marjorie Frank, director of promotion for the CPAB.

The pro

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