PENGUIN POWER

Food retailing is an industry that often has its eyes on whatever is new: ECR, HMR, ABC or what have you. In that context, it's easy to overlook the fact that a good, solid promotion that's executed well can produce very favorable results.Such a promotion is the National Frozen Food Month. That event has run faithfully every March for no less than 15 years now. And, for each of those 15 years, the

Food retailing is an industry that often has its eyes on whatever is new: ECR, HMR, ABC or what have you. In that context, it's easy to overlook the fact that a good, solid promotion that's executed well can produce very favorable results.

Such a promotion is the National Frozen Food Month. That event has run faithfully every March for no less than 15 years now. And, for each of those 15 years, the category has seen a sales spike.

The success of the promotion is well illustrat

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