PENN TRAFFIC COMPLETES BRANDING OF PERISHABLES

SYRACUSE, N.Y. -- Penn Traffic Co. has completed the last wave of branding in its perishables departments with a rollout of Bakery Fresh and Fresh N' Ready bakery and deli brands, respectively.The 220-unit chain, which has stores operating in the East under five banners -- Bi-Lo Foods, Quality Markets, Big Bear, Big Bear Plus and P&C Foods -- also launched a number of new products and concepts under

SYRACUSE, N.Y. -- Penn Traffic Co. has completed the last wave of branding in its perishables departments with a rollout of Bakery Fresh and Fresh N' Ready bakery and deli brands, respectively.

The 220-unit chain, which has stores operating in the East under five banners -- Bi-Lo Foods, Quality Markets, Big Bear, Big Bear Plus and P&C Foods -- also launched a number of new products and concepts under those brands when they were unveiled during the first quarter of this year.

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Center Store