PENN TRAFFIC DATABASE CONNECTS MERCHANDISING WITH ADS

SYRACUSE, N.Y. -- Penn Traffic Co. here is standardizing and automating the work flow within the advertising department at three divisions by implementing a database publishing system over the next few months.This move is part of a broader effort by the company to integrate all the systems within the company.The database publishing system is aimed at saving time and the duplication of effort involved

SYRACUSE, N.Y. -- Penn Traffic Co. here is standardizing and automating the work flow within the advertising department at three divisions by implementing a database publishing system over the next few months.

Register to view the full article