PENN TRAFFIC DATABASE CONNECTS MERCHANDISING WITH ADS

SYRACUSE, N.Y. -- Penn Traffic Co. here is standardizing and automating the work flow within the advertising department at three divisions by implementing a database publishing system over the next few months.This move is part of a broader effort by the company to integrate all the systems within the company.The database publishing system is aimed at saving time and the duplication of effort involved

SYRACUSE, N.Y. -- Penn Traffic Co. here is standardizing and automating the work flow within the advertising department at three divisions by implementing a database publishing system over the next few months.

This move is part of a broader effort by the company to integrate all the systems within the company.

The database publishing system is aimed at saving time and the duplication of effort involved in creating all printed advertising, including circulars, newspaper ads and

Register to view the full article

test - Advanced Registered User

Already a member? .