PENN TRAFFIC TO EXPAND LOYALTY CARD PROGRAM

SYRACUSE, N.Y. -- Penn Traffic Co. here said last week it expects to expand its Wild Card program to three other divisions based on the success of the loyalty card introduction at Big Bear stores earlier this year.Joseph V. Fisher, president and chief executive officer, said 70% of sales at Big Bear are done by customers using the card, "and the number continues to improve."Penn Traffic launched the

SYRACUSE, N.Y. -- Penn Traffic Co. here said last week it expects to expand its Wild Card program to three other divisions based on the success of the loyalty card introduction at Big Bear stores earlier this year.

Joseph V. Fisher, president and chief executive officer, said 70% of sales at Big Bear are done by customers using the card, "and the number continues to improve."

Penn Traffic launched the Wild Card program in September at its 70-store Big Bear division in Ohio and

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