PENN TRAFFIC EXPANDING LOYALTY CARD PROGRAM

SYRACUSE, N.Y. -- Penn Traffic Co. here said last week it was anticipating a companywide rollout of its Wild Card loyalty program over the weekend.nd New Hampshire. Penn Traffic introduced the Wild Card program at its 70 Big Bear stores in Ohio and West Virginia during last year's third quarter.The company said it expects to spend approximately $3 million to complete the rollout, with all costs incurred

SYRACUSE, N.Y. -- Penn Traffic Co. here said last week it was anticipating a companywide rollout of its Wild Card loyalty program over the weekend.

nd New Hampshire. Penn Traffic introduced the Wild Card program at its 70 Big Bear stores in Ohio and West Virginia during last year's third quarter.

The company said it expects to spend approximately $3 million to complete the rollout, with all costs incurred before the end of the fiscal year, primarily during the third quarter.

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