PENN TRAFFIC NAMES PARTNER FOR E-COMMERCE INITIATIVE

SYRACUSE, N.Y. -- Penn Traffic Co. here said last week it will launch a joint marketing initiative with Odyssey Technology, Redmond, Wash., a company that partners with retailers to enhance their capacity for customer service.enn Traffic iOn, interfaces with the stores' current databases, providing expanded services to the consumer, retailer, manufacturers and national brands.Joseph Fisher, Penn Traffic

SYRACUSE, N.Y. -- Penn Traffic Co. here said last week it will launch a joint marketing initiative with Odyssey Technology, Redmond, Wash., a company that partners with retailers to enhance their capacity for customer service.

enn Traffic iOn, interfaces with the stores' current databases, providing expanded services to the consumer, retailer, manufacturers and national brands.

Joseph Fisher, Penn Traffic president and chief executive officer, said, "Odyssey has taken steps to

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