PENN TRAFFIC PROMOTING CONTAINERS WITH TIE-INS

SYRACUSE N.Y. -- Penn Traffic Co. here has instituted an aggressive cross-merchandising and advertising program for food-storage containers in an effort to increase incremental sales in the impulse-driven category. Food containers have been integrated in appropriate grocery and produce departments, with bread-storage containers positioned alongside baked breads, salad keepers merchandised in produce

SYRACUSE N.Y. -- Penn Traffic Co. here has instituted an aggressive cross-merchandising and advertising program for food-storage containers in an effort to increase incremental sales in the impulse-driven category. Food containers have been integrated in appropriate grocery and produce departments, with bread-storage containers positioned alongside baked breads, salad keepers merchandised in produce and party-size containers found at the cheese shop.

The program was rolled out earlier

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