PENN TRAFIC SALES OFF; MEAT PLAN CITED

SYRACUSE, N.Y. -- Penn Traffic Co. here said setbacks in its marketing program resulted in decreased sales for the fourth quarter and fiscal year ended Jan. 31.The company launched a new strategy last June, which included lower prices, increased promotional activity, and an emphasis on cleaner stores and better customer service. However, changes in the company's meat program were not well-received

SYRACUSE, N.Y. -- Penn Traffic Co. here said setbacks in its marketing program resulted in decreased sales for the fourth quarter and fiscal year ended Jan. 31.

The company launched a new strategy last June, which included lower prices, increased promotional activity, and an emphasis on cleaner stores and better customer service. However, changes in the company's meat program were not well-received by customers, causing sales to fall throughout stores, the company said.

The co

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