PEOPLE'S CHOICE

Consumer packaged goods marketers are doing much more than simply getting consumers' stamp of approval on a product launch. They're actually letting the public select what the product will be -- right down to the color, shape and flavor.Take Kraft Foods' confection division, which is refreshing the flavor combination of its Life Savers candy roll. Rather than using some of the more traditional methods

Consumer packaged goods marketers are doing much more than simply getting consumers' stamp of approval on a product launch. They're actually letting the public select what the product will be -- right down to the color, shape and flavor.

Take Kraft Foods' confection division, which is refreshing the flavor combination of its Life Savers candy roll. Rather than using some of the more traditional methods to make the decision, it's letting the public decide what the new flavors will be.<

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