PEPPERIDGE ADDS CATEGORY PLANS

NORWALK, Conn. -- Pepperidge Farm here is rolling out two leading-edge category-management programs developed in-house. They are designed to support retailer efforts to widen the cookie/cracker, fresh bread and rolls, crouton and stuffing mix categories.Pepperidge Farm, the premium biscuit and bakery division of The Campbell Soup Co., Camden, N.J., aims to use the programs to build total category

NORWALK, Conn. -- Pepperidge Farm here is rolling out two leading-edge category-management programs developed in-house. They are designed to support retailer efforts to widen the cookie/cracker, fresh bread and rolls, crouton and stuffing mix categories.

Pepperidge Farm, the premium biscuit and bakery division of The Campbell Soup Co., Camden, N.J., aims to use the programs to build total category sales as well as to strengthen its own position in those key retail categories. Its prod

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