PEPSI-COLA SAMPLER EVENT: IN-STORE AND IN THE MILLIONS

SOMERS, N.Y. -- For fans of in-store marketing, the statistics are awesome: 19 million 16-ounce bottles packed by hand into 6.3 million specially priced three-packs, 14.5 million "wet" samples distributed free over a total of 32,000 store-sampling days and no media advertising.Pepsi-Cola Co. here is staying strictly in-store for its current consumer-sampling promotion, which links its three alternative

SOMERS, N.Y. -- For fans of in-store marketing, the statistics are awesome: 19 million 16-ounce bottles packed by hand into 6.3 million specially priced three-packs, 14.5 million "wet" samples distributed free over a total of 32,000 store-sampling days and no media advertising.

Pepsi-Cola Co. here is staying strictly in-store for its current consumer-sampling promotion, which links its three alternative beverage lines: Lipton Original iced tea, Ocean Spray lemonade and All Sport Body

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