PEPSICO WINS ETHNIC ADVERTISING AWARD

PURCHASE, N.Y. -- PepsiCo and its ad agency Dieste & Partners took home top honors in the Hispanic television and radio category at an ethnic advertising award ceremony.The ads promoted Frito-Lay's Doritos and Pepsi as a natural go-together."It was a unique situation to work with both," Roberto Saucedo, creative director at Dallas-based Dieste, said at the Advertising Club's "Creatively Correct" recognition

PURCHASE, N.Y. -- PepsiCo and its ad agency Dieste & Partners took home top honors in the Hispanic television and radio category at an ethnic advertising award ceremony.

The ads promoted Frito-Lay's Doritos and Pepsi as a natural go-together.

"It was a unique situation to work with both," Roberto Saucedo, creative director at Dallas-based Dieste, said at the Advertising Club's "Creatively Correct" recognition ceremony in New York. In total, 15 companies were honored.

Register to view the full article