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Licensed snack food brands made into children's learning books that are merchandised in the cereal or candy aisle sounds like the perfect synergy between food and nonfood merchandising. However, publishers have found it easier said than done in supermarkets.Marc Jampole, a company spokesperson for Syracuse, N.Y.-based Penn Traffic, with 220 stores in Ohio, West Virginia, Pennsylvania, upstate New

Licensed snack food brands made into children's learning books that are merchandised in the cereal or candy aisle sounds like the perfect synergy between food and nonfood merchandising. However, publishers have found it easier said than done in supermarkets.

Marc Jampole, a company spokesperson for Syracuse, N.Y.-based Penn Traffic, with 220 stores in Ohio, West Virginia, Pennsylvania, upstate New York, Vermont and New Hampshire under the Big Bear, Big Bear Plus, BiLo, P&C and Qua

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