PERISHABLES ARE KEY TO ETHNIC MARKETING

HOUSTON -- Produce and other perishables are the key components to a retailer's ethnic marketing strategy, a panel of industry executives said during last month's National Grocers Association convention here.The reason is that fresh foods weigh heavily in the minds of consumers when they're thinking of ethnic specialties, the panelists said.Marketing to different ethnic or cultural groups takes more

HOUSTON -- Produce and other perishables are the key components to a retailer's ethnic marketing strategy, a panel of industry executives said during last month's National Grocers Association convention here.

The reason is that fresh foods weigh heavily in the minds of consumers when they're thinking of ethnic specialties, the panelists said.

Marketing to different ethnic or cultural groups takes more than carrying a few ethnic products, hanging store signs or sponsoring a loc

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