PERISHABLES PROFITS TIED TO DATA MANAGEMENT

CHICAGO (FNS) -- Putting aside their reluctance, retailers will have to develop uniform coding for perishables if they want to reap the most rewards from their scan data and implement category management, according to a noted retail industry consultant.Perishables present "a huge opportunity, but the problem is the data," said Robert C. Blattberg, a partner in Blattberg, Chaney & Associates, a Chicago

CHICAGO (FNS) -- Putting aside their reluctance, retailers will have to develop uniform coding for perishables if they want to reap the most rewards from their scan data and implement category management, according to a noted retail industry consultant.

Perishables present "a huge opportunity, but the problem is the data," said Robert C. Blattberg, a partner in Blattberg, Chaney & Associates, a Chicago marketing consulting firm, and executive director of the Center for Retail Mana

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