PETAL PROFITS

Supermarket floral departments are more than a decorative fixture -- they're profit-producing business operations that can contribute more green to the store than just plants, floral executives and industry observers told SN.And, though many floral buyers love the softer side of their business, more and more are growing to embrace the hard and fast efficiency principals of category management, they

Supermarket floral departments are more than a decorative fixture -- they're profit-producing business operations that can contribute more green to the store than just plants, floral executives and industry observers told SN.

And, though many floral buyers love the softer side of their business, more and more are growing to embrace the hard and fast efficiency principals of category management, they said.

"We can look at flowering plants as a category, and see what percentage

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