P&G ANALYSIS EXPOSES KNOWLEDGE GAPS IN STOCKOUTS

CINCINNATI -- A recently completed analysis by Procter & Gamble for all its business categories and worldwide brands shows retailers lose a sale 41% of the time that they're out of stock on a P&G item. P&G, on average, loses the sale 29% of the time.Even more alarming, the research showed in-stock performance during key merchandising events is twice as bad -- often running in excess of 25%. Such promotions

CINCINNATI -- A recently completed analysis by Procter & Gamble for all its business categories and worldwide brands shows retailers lose a sale 41% of the time that they're out of stock on a P&G item. P&G, on average, loses the sale 29% of the time.

Even more alarming, the research showed in-stock performance during key merchandising events is twice as bad -- often running in excess of 25%. Such promotions comprise about half of the business in the industry.

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