P&G, CHAINS CUSTOMIZE MAGAZINE

CINCINNATI -- Procter & Gamble Co. here has teamed up with several of its retail partners to reach consumers via a new customized magazine.P&G is using the data bases of at least two supermarket operators -- ShopRite and A&P -- to target families with young children for its digest-sized Family Tips Magazine. The first three and last three pages of the 24-page inaugural issue are customized to the

CINCINNATI -- Procter & Gamble Co. here has teamed up with several of its retail partners to reach consumers via a new customized magazine.

P&G is using the data bases of at least two supermarket operators -- ShopRite and A&P -- to target families with young children for its digest-sized Family Tips Magazine. The first three and last three pages of the 24-page inaugural issue are customized to the retailer.

On the cover, the name of the magazine is personalized. Fo

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