P&G E-COMMERCE VENTURE ON HOLD

CINCINNATI -- Procter & Gamble here has shut down its gift-bundling e-commerce Web site, but hasn't ruled out the possibility of reinstating it in the future.MoreThanACard.com officially ceased operations as of Dec. 26, marking an end to a multibrand marketing effort that began in April 2001 after a test-market run in 2000.More than 100,000 gift bundles were ordered at the time it was shut down, according

CINCINNATI -- Procter & Gamble here has shut down its gift-bundling e-commerce Web site, but hasn't ruled out the possibility of reinstating it in the future.

MoreThanACard.com officially ceased operations as of Dec. 26, marking an end to a multibrand marketing effort that began in April 2001 after a test-market run in 2000.

More than 100,000 gift bundles were ordered at the time it was shut down, according to Danny Kirkland, interactive marketing specialist for P&G's

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