P&G EXECUTIVE VP CALLS LOGISTICS KEY

MEMPHIS, Tenn. -- A top executive from Procter & Gamble Co. said logistics is the key to strengthening consumer loyalty to brands and to supermarkets. Durk Jager, executive vice president of U.S. business for the Cincinnati-based company, called for improving productivity and eliminating inefficient business practices that deal with the movement of products through the supply chain. "Many of our current

MEMPHIS, Tenn. -- A top executive from Procter & Gamble Co. said logistics is the key to strengthening consumer loyalty to brands and to supermarkets. Durk Jager, executive vice president of U.S. business for the Cincinnati-based company, called for improving productivity and eliminating inefficient business practices that deal with the movement of products through the supply chain. "Many of our current business practices actually chip away or erode our brands' value," he said. "It's mind

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