P&G EXPANDS SDI PROGRAM TO WHOLESALERS, INDEPENDENTS

CINCINNATI -- In a bid to further its learning, Procter & Gamble Co. here intends to expand its Store Development Initiative into new geography and -- for the first time -- institute the program with wholesalers and wholesaler-supplied retailers.Among SDI's key objectives are to reduce out-of-stock conditions and to provide an alternative to the tradition of P&G's provision of in-store labor for resets

CINCINNATI -- In a bid to further its learning, Procter & Gamble Co. here intends to expand its Store Development Initiative into new geography and -- for the first time -- institute the program with wholesalers and wholesaler-supplied retailers.

Among SDI's key objectives are to reduce out-of-stock conditions and to provide an alternative to the tradition of P&G's provision of in-store labor for resets and remodels.

As was reported earlier, P&G initiated SDI July

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