P&G FINDS COUPONING A WASTE, SAYS ITS PRESIDENT

ORLANDO, Fla. -- Procter & Gamble has no place for the wasteful and inefficient practice of couponing, Durk Jager, president and chief operating officer, said in a presentation here last week.Jager, whose company is involved in a high-profile coupon elimination test in upstate New York, heated up the rhetoric against couponing as P&G drives to reshape its strategies using other marketing tools.He

ORLANDO, Fla. -- Procter & Gamble has no place for the wasteful and inefficient practice of couponing, Durk Jager, president and chief operating officer, said in a presentation here last week.

Jager, whose company is involved in a high-profile coupon elimination test in upstate New York, heated up the rhetoric against couponing as P&G drives to reshape its strategies using other marketing tools.

He spoke on a panel with wholesalers and other executives at the Annual Bu

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