P&G HELPING TO DELIVER BABY CARE CENTERS

CINCINNATI -- Procter & Gamble here is working with retailers to create Baby Care Centers.The effort is based on P&G research that confirms shoppers want a one-stop shopping experience in the category, according to Scott Stewart, public affairs manager.The study was conducted this year with focus groups in Louisville, Ky., and Chicago, and in a follow-up representative, national survey of 2,500 consumers

CINCINNATI -- Procter & Gamble here is working with retailers to create Baby Care Centers.

The effort is based on P&G research that confirms shoppers want a one-stop shopping experience in the category, according to Scott Stewart, public affairs manager.

The study was conducted this year with focus groups in Louisville, Ky., and Chicago, and in a follow-up representative, national survey of 2,500 consumers in diapering households. About 65% of respondents were ide

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