P&G LOGISTICS AIMED AT SHOPPER

PALM BEACH GARDENS, Fla. -- In an effort to reduce out-of-stocks, Cincinnati-based Procter & Gamble has undertaken to create a "consumer-driven supply network" that pays closer attention to meeting consumer needs while making products flow easier throughout the supply chain.The CPG giant's efforts were described last week by Patrick Arlequeeuw, vice president, global consumer driven supply network

PALM BEACH GARDENS, Fla. -- In an effort to reduce out-of-stocks, Cincinnati-based Procter & Gamble has undertaken to create a "consumer-driven supply network" that pays closer attention to meeting consumer needs while making products flow easier throughout the supply chain.

The CPG giant's efforts were described last week by Patrick Arlequeeuw, vice president, global consumer driven supply network implementation, at Grocery Manufacturers of America's Information Systems and Logis

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