P&G MERGER PORTENDS CHANGE

Now that Procter & Gamble and Gillette have announced their marriage, retailers are preparing to dance with the bride.Whether that becomes a reason to celebrate will be determined at least in part by retailers' comfort with the additional influence in pricing and strategy the combined companies would wield, observers told SN.The $57-billion merger of P&G, Cincinnati, and Gillette, Boston, announced

Now that Procter & Gamble and Gillette have announced their marriage, retailers are preparing to dance with the bride.

Whether that becomes a reason to celebrate will be determined at least in part by retailers' comfort with the additional influence in pricing and strategy the combined companies would wield, observers told SN.

The $57-billion merger of P&G, Cincinnati, and Gillette, Boston, announced Jan. 27 and set to close this fall, would create a powerhouse in the

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