P&G PLAN SAID TO GIVE SHORT-TERM EDGE

CINCINNATI -- Market observers say Procter & Gamble's new Streamlined Logistics plan will give it, at best, a temporary advantage over its competitors by squeezing more efficiency out of continuous replenishment.But its action has raised the competitive stakes nonetheless, spurring competitors to catch up through development of similar systems individually or in collaboration with their broker networks."I

CINCINNATI -- Market observers say Procter & Gamble's new Streamlined Logistics plan will give it, at best, a temporary advantage over its competitors by squeezing more efficiency out of continuous replenishment.

But its action has raised the competitive stakes nonetheless, spurring competitors to catch up through development of similar systems individually or in collaboration with their broker networks.

"I think it's exactly where the industry is going," said Chris Hoyt,

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