CINCINNATI -- The ultraconcentrated product trend marches on at Procter & Gamble Co. here, with ultra coffee about to make its debut.
P&G said it is offering an Ultra Folgers line of ground coffee to retailers in Evansville, Ind., for a marketing test to begin in October.
Retailers with stores there include Buehler Foods, Jasper, Ind.; Easter Stores, Altoona, Iowa; Food Giant Supermarkets, Sikeston, Mo.; Schnuck Markets, St. Louis. Wal-Mart and Kmart also operate store