P&G PRICE PLAN TO SPUR EFFICIENCY

CINCINNATI -- Procter & Gamble here said last week it plans a new price incentive intended to influence the trade to adopt more efficient practices in logistics and promotions.The company has packaged several cost-saving programs and efficient promotion activities into a new initiative dubbed Streamlined Logistics II. The initial phase of the broad set of pricing and logistics activities started in

CINCINNATI -- Procter & Gamble here said last week it plans a new price incentive intended to influence the trade to adopt more efficient practices in logistics and promotions.

The company has packaged several cost-saving programs and efficient promotion activities into a new initiative dubbed Streamlined Logistics II. The initial phase of the broad set of pricing and logistics activities started in June 1994.

The newly planned pricing initiative is characterized by an add

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