P&G PUTS SPIN ON WEB COUPONS

CINCINNATI -- Online coupons and samples are enabling the Procter & Gamble Co. to build on its consumer-specific marketing efforts."We've been able to learn some good information from consumers, which has helped us better target certain offers to them," Monica Collins, P&G spokeswoman, told Brand Marketing.Online promotions are an integral part of two of P&G's big online multibrand endeavors, Home

CINCINNATI -- Online coupons and samples are enabling the Procter & Gamble Co. to build on its consumer-specific marketing efforts.

"We've been able to learn some good information from consumers, which has helped us better target certain offers to them," Monica Collins, P&G spokeswoman, told Brand Marketing.

Online promotions are an integral part of two of P&G's big online multibrand endeavors, Home Made Simple and "S" Magazine. Both are being marketed to consumers

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