P&G RECRUITS MOBILE BRAND AMBASSADORS

ATLANTA -- Procter & Gamble Co. is driving home its Pringles brand message -- literally.The company has wrapped 25 sport utility vehicles in Pringles advertising to promote the brand's new Cheese and Onion flavor. The event kicked off last month and will run in the greater Atlanta area through September."As part of our overall marketing, we're constantly looking for new ways to surround our consumers

ATLANTA -- Procter & Gamble Co. is driving home its Pringles brand message -- literally.

The company has wrapped 25 sport utility vehicles in Pringles advertising to promote the brand's new Cheese and Onion flavor. The event kicked off last month and will run in the greater Atlanta area through September.

"As part of our overall marketing, we're constantly looking for new ways to surround our consumers and spur excitement," Kristin Illingsworth, assistant brand manage

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