P&G STARTS WAVE OF TIDE EVENTS, PRODUCTS

CINCINNATI -- Procter & Gamble Co. here has developed new products, advertising and nostalgic packaging for the 50th anniversary of its Tide laundry detergent in moves designed to further increase sales and market share of America's best-selling detergent."Our simple goal is to always keep Tide at the forefront of the detergent category," Charlie Pierce, vice president and general manager, U.S. Laundry

CINCINNATI -- Procter & Gamble Co. here has developed new products, advertising and nostalgic packaging for the 50th anniversary of its Tide laundry detergent in moves designed to further increase sales and market share of America's best-selling detergent.

"Our simple goal is to always keep Tide at the forefront of the detergent category," Charlie Pierce, vice president and general manager, U.S. Laundry Products, at P&G, told Brand Marketing.

"The Tide brand has been t

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