P&G UNVEILS PHYSIQUE AS SOME QUERY SALES DESIGN

JERSEY CITY, N.J. -- Fireworks accompanied the claim that Procter & Gamble's new Physique will "redefine the hair care category" for mass-market retailers.Amidst the explosive fanfare, during the Physique launch earlier this month at the Liberty Science Center here, food retailers and industry analysts raised questions about P&G's merchandising strategy for the line and about the viability of the

JERSEY CITY, N.J. -- Fireworks accompanied the claim that Procter & Gamble's new Physique will "redefine the hair care category" for mass-market retailers.

Amidst the explosive fanfare, during the Physique launch earlier this month at the Liberty Science Center here, food retailers and industry analysts raised questions about P&G's merchandising strategy for the line and about the viability of the super-premium-priced brand within price-competitive retail channels.

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