P&G'S STREAMLINED '97 GETS MOSTLY FAVORABLE REVIEWS

CINCINNATI -- Procter & Gamble's Streamlined '97, a new initiative designed to reward efficient practices in a wide range of supply-chain interactions, received mostly positive reaction from major retailers even as they sought details on how the programs would affect their own operations.The goal of eliminating waste in the areas of returns, damaged and discontinued products is a positive step for

CINCINNATI -- Procter & Gamble's Streamlined '97, a new initiative designed to reward efficient practices in a wide range of supply-chain interactions, received mostly positive reaction from major retailers even as they sought details on how the programs would affect their own operations.

The goal of eliminating waste in the areas of returns, damaged and discontinued products is a positive step for the industry, in line with the broad goals of Efficient Consumer Response, executiv

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