Kmart Corp. is leveraging the expertise of its pharmacists to promote its expanding home health care offerings.
all Super Kmart Centers, describing about 300 home health care items.
The in-store catalog consists of laminated pages in a looseleaf binder on a stand. "We offer customers the convenience of ordering items and having them shipped to the pharmacy the next day," says Alice Wachol, divisional vice president of merchandising. Products are obtained through one distribu