PHARMACISTS SEE HUGE MARKET FOR WHOLE HEALTH

BALTIMORE -- Supermarkets willing to devote the financial and human resources to develop whole-health initiatives stand to reap big bottom-line rewards. But there is much more to gain, according to speakers featured at the Food Marketing Institute's 12th annual Supermarket Pharmacy Conference here.By implementing substantial whole-health programs, retailers may not only see potentially dramatic revenue

BALTIMORE -- Supermarkets willing to devote the financial and human resources to develop whole-health initiatives stand to reap big bottom-line rewards. But there is much more to gain, according to speakers featured at the Food Marketing Institute's 12th annual Supermarket Pharmacy Conference here.

By implementing substantial whole-health programs, retailers may not only see potentially dramatic revenue gains, but, speakers suggested, they will also help customers to stay healthy.Prop

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