PHARMACY CUSTOMERS SPEND MORE

CHICAGO -- Retailers have always known that pharmacy customers are worth far more to them than just the value of their prescriptions, but a presentation during the Food Marketing Institute Show here recently indicated that their value may exceed the expectations of many.Overall, households buying prescriptions at a supermarket purchase $3,403 annually in other products vs. $2,414 for non-prescription

CHICAGO -- Retailers have always known that pharmacy customers are worth far more to them than just the value of their prescriptions, but a presentation during the Food Marketing Institute Show here recently indicated that their value may exceed the expectations of many.

Overall, households buying prescriptions at a supermarket purchase $3,403 annually in other products vs. $2,414 for non-prescription households, said Carol Hill, retail services, Homescan specialist, ACNielsen, Schaum

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