PHARMACY, FUEL, FUN PRESENT NEW MARKETING STRATEGIES

Historically, the nonfood categories have been like a foreign land to supermarket operators. However, much has changed in management attitudes and in the categories that comprise the nonfood offering.Many of the biggest and best chains have learned to become astute practitioners of nonfood strategies, and the traditional health and beauty care and general merchandise categories remain a vital part

Historically, the nonfood categories have been like a foreign land to supermarket operators. However, much has changed in management attitudes and in the categories that comprise the nonfood offering.

Register to view the full article