PHILIP MORRIS OFFERS PACK OF ADVICE

NEW YORK -- Supermarkets can use category management as a tool to win back cigarette sales and market share, according to an official with Philip Morris here, the nation's leading cigarette manufacturer."We've had some interesting discussions with a number of customers in the supermarket channel who have lost a great deal of their volume to other stores and other classes of trade," said Craig Johnson,

NEW YORK -- Supermarkets can use category management as a tool to win back cigarette sales and market share, according to an official with Philip Morris here, the nation's leading cigarette manufacturer.

"We've had some interesting discussions with a number of customers in the supermarket channel who have lost a great deal of their volume to other stores and other classes of trade," said Craig Johnson, senior vice president of sales at Philip Morris USA. "We're now working with a numb

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